For businesses it is very important to know as much as possible about market they are operating in. Before you start selling you need to make sure that you will have enough costumers who are willing to purchase you goods or services. Also you need to make a strategy of how to persuade costumer to buy product. And that is why marketing is important.
Marketing is the process of researching and identifying consumer needs, employing appropriate price, product, place and promotion strategies in order to satisfy these needs profitably.
So, main aims of marketing are:
Marketing department is an important part of any large business. But it is important to remember that any strategy formulated by the marketing department requires
co-ordination with all of the other departments.
For example
Marketing is the process of researching and identifying consumer needs, employing appropriate price, product, place and promotion strategies in order to satisfy these needs profitably.
So, main aims of marketing are:
- Carrying out market research;
- Choosing right segment of market;
- Choosing strategy that company will follow on market;
- Predicting changes that will happened on market;
- Evaluate how well business is doing
Marketing department is an important part of any large business. But it is important to remember that any strategy formulated by the marketing department requires
co-ordination with all of the other departments.
For example
- Co-ordination with finance department to ensure that there is enough cash available to pay for the campaign.
- Co-ordination production department to ensure that they can produce the expected increase in demand.
- Co-ordination human resources department to hire extra employees to produce the extra stock necessary.
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